WhatsApp Business is a free app designed for small businesses to communicate with customers. It offers features like business profiles, automated messages, quick replies, product catalogs, and messaging tools to streamline customer service and engagement. It helps businesses organize chats, provide timely responses, and showcase products directly within the app.
WhatsApp Business is a version of the popular messaging app WhatsApp, designed specifically for businesses. It allows companies to communicate with customers in a more organized and efficient way. Key features of WhatsApp Business include:
1. Business Profile: Allows businesses to set up a profile with useful information such as business name, address, description, hours of operation, and a website link.
2. Labels: Helps businesses organize their chats and contacts with customizable labels to track orders, inquiries, or categorize customers.
3. Automated Messages: Businesses can set up automated messages such as greetings, away messages, or quick replies to common questions.
4. Catalogs: Businesses can showcase their products or services directly in the app, allowing customers to browse and inquire about items without leaving the conversation.
5. Messaging Tools: Allows businesses to send bulk messages, quick replies, and use template messages (for notifications, reminders, etc.), making customer support and marketing more efficient.
6. Statistics: Provides insights into message delivery and read rates, helping businesses track the effectiveness of their communications.
7. Integration with APIs: Larger businesses can integrate WhatsApp Business with customer support tools or CRM systems via the WhatsApp Business API, allowing for automated interactions and multi-agent support.
WhatsApp Business is available as a free app for small businesses and as an enterprise solution for larger companies via the API, which may have costs depending on the scale of usage.